CardioFocus

A brand as advanced as its technology.

Solution
Identity, Expression
Industry
Medical devices

CardioFocus makes cardiac ablation systems, from the catheter to the Centauri console. Working with the CardioFocus marketing team, we built an identity with the precision and confidence of the products behind it.

The system starts with the wordmark and its asterisk mark, a green palette, and a line-illustration style that draws the devices themselves, from the ablation catheter to the Centauri console.

From there it carried into campaigns, HRS 2024 event and social content, posters and merch, and a motion language built around one line: Find your rhythm.

The result is one system the marketing team can take across launches, events and social, so the brand keeps pace with the technology it represents.

The CardioFocus wordmark, its asterisk mark in green, on a pale mint field.
Line illustration of the ablation catheter and its balloon tip, in green on pale mint.
Line art of the Centauri system console and monitor, in green on pale mint.

Impact

  • One system, from launch to event

    An identity with the precision and confidence of the technology it represents.

  • One visual system

    Wordmark, palette, type and device illustration work together across every touchpoint.

  • A brand in motion

    Motion built around Find your rhythm carries the brand into video, social and events.

  • Made with the marketing team

    Developed alongside the CardioFocus marketing team for launches, events and social.

A grid of CardioFocus product and campaign slides.

Projects

See how we've helped others perfect their pitch.

Perfect your pitch

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