Work
Case studies
The invitation, the recap, and what a rep sends afterwards
Making a regulated financial story feel navigable rather than defensive
An identity that could carry a product they had not shipped yet
The pitch a rep gives on your porch, built for the porch
Designing an AI supervisor that clinicians would trust with a session
Making a clinical procedure comprehensible without simplifying it away
Six systems replaced by one calendar every role actually opens
Putting the ROI model on the website without rebuilding it in code
