Atlassian
One story, four ways in.
- Solution
- Reinvention
- Industry
- Enterprise software
Atlassian had four audiences, each caring about one part of the platform. We built one interactive story that branches to meet each of them, with a single content source behind every path and choices that read as navigation, not a quiz.
We built branching paths so each audience saw a story shaped for them, with a single content source sitting behind the branches. The transitions were designed so choosing a path reads as navigation rather than as answering a quiz.
Branching structures usually read as forms, and this one could not. A single source of truth had to hold across genuinely divergent narratives, and there was an established design language to respect closely.
One asset served audiences that had previously needed separate decks, and content updates landed once instead of four times.
Impact
Every view, accounted for
See who opened it, which sections they read and for how long, without asking anyone to report back.
One link, any screen
The same piece opens on a phone, a tablet or a desktop.
Built to be updated
Content changes land in the live link in hours, not in a new round of attachments.
Made for each reader
Personal share links and editable fields tailor one piece to every recipient.
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