Product design for teams shipping software
We design the product and the story that sells it. Doing both changes the work: a team that has to explain an interface to buyers designs one that is easy to explain.
Two kinds of product
For your product
Software your customers use every day
- Research sized to the decision
- UX and UI for web and mobile
- A design system your engineers can extend
- Front-end code, built by the designers
For your sales team
Tools that move deals forward
- ROI and pricing calculators
- Product explorers and configurators
- Customer portals
- AR and visual tools
What we do
Research, sized to the decision
Enough to answer the question in front of you. Sometimes six interviews, sometimes your support tickets.
UX and UI for web and mobile
The screens and everything around them: states, the empty case, the error case, four hundred rows.
Design systems your team can extend
Tokens, components and rules, so an engineer can build a screen we never drew.
Prototypes real enough to test
Real enough to test with people outside your company and learn something new.
Front-end code, built by the designers
When quality gets lost in handoff, we write the front end ourselves.
The sales presentation, too
The team that designed the product builds the presentation that sells it.
Solution in action
- Customized to their homeThe AR tool maps camera coverage onto the customer’s own house instead of a diagram.View project
- Three minutes, not sixtyReview multiple sessions in minutes, focused on the most clinically relevant moments.View project
- One calendar for everythingFacility scheduling, ticketing, payments and event-day operations run from one shared calendar, with a view for each role.View project
Questions we get
Anything else, book 30 minutes.
We already have a product. Do you start over?
Almost never. What you shipped, by hand or with AI, is the most valuable research you have, because real people have used it and told you where it hurts. We keep what works and fix how it looks, reads and flows, beside your team.
Do you design tools for our buyers, too?
Yes: ROI and pricing calculators, product explorers, configurators and customer portals, like the AR tool that maps Vivint’s camera coverage onto a customer’s own house.
Can our engineers build against what you hand over?
That is the test we design for. The deliverable is tokens, components and the rules that hold them together, documented well enough that a screen we never drew still looks like ours.
What does it cost?
Product projects start at $5,000, and they vary widely: the price depends on how much of the product is in scope, how much research it needs and how much of the front end we build. We quote each one after a short call.
How long does it take?
Weeks rather than months for a first engagement, depending on how much of the product is in scope. Most product work then continues as an ongoing relationship, because a design system needs maintaining as the product grows.
More solutions