Continuously refine sales assets
Sales material dates quickly. A launch lands, the positioning shifts, a new market opens, and last quarter's deck is already behind. We keep yours current with a working session most weeks, corrections that reach buyers who already have the material, and a record of what reps use. The library stays lean and effective.
Are your sales assets going stale?
Most sales content never gets used
65% of sales content created by marketing goes unused.Forrester, 2018
Nobody can say which content wins
47% of B2B organizations lack the sophistication to meaningfully evaluate their content’s impact.Forrester, 2022
Leaders don’t trust the numbers
64% of B2B marketing leaders don’t trust their organization’s marketing measurement for decision-making.Forrester, 2024
Reps can’t find what marketing made
43% of marketers say it’s easy for reps to find sales content. Only 32% of reps agree.Allego
Buyers are let down by what you send
71% of senior B2B technology executives are often or sometimes disappointed in the value of gated content.Informa Tech, 2023
Solution features
- A regular refresh cycle
- Real-time updates and fixes
- Edits guided by real insights
- New proof added as it lands
- Retired content removed everywhere
- Keeps up with brand changes
Solution in action
- A pitch that stays relevantNew products and features go into Vivint’s Fast Pitch as they launch, so nothing a rep shows at the door is out of date.View project
- A library that kept growingOver an ongoing engagement we kept IBM’s template library current, and its field marketers launched 1,000+ interactive pieces from it.View project
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