Bridger Sales Academy
Every rep ready, from day one
Shorter ramp, sharper calls. Your playbook becomes plays every rep practices out loud, built from the content you already have.
A ramp plan for every new hire and launch
Decks, videos and plays in order and on a schedule, assigned by role, so new hires sell sooner. Every plan names someone to ask.
Sales role-plays
Say it out loud before the call
- Voiced buyers from your real deals and calls
- Answered out loud, on a laptop or phone
- Best take kept on the rep's device
- Plays for every stage of the sale
Built from what you already have
Each piece sits in the stage of the sale it belongs to, and opens right where reps practice.
Sales plays
Real situations from your deals: the buyer's line, what a good answer covers and a strong answer.
Buyer profiles
The people your reps sell to: what they own, what makes them lean in and what makes them go quiet.
Customer stories
Proof your reps can retell, with what they can and cannot claim.
Interactive presentations
The presentations we build for you, opened inside a play or a ramp plan.
Videos
Product walkthroughs, call reviews and leadership messages.
Documents and links
PDFs, PowerPoints, articles and intranet pages, opened and counted in one place.
For managers
See who is ready
- Rep activity, week by week
- Coaching requests waiting for you
- Certification and manager sign-off
- Content gaps identified
Build your estimate
Reps
$150 a month, billed annually
$30 a rep a month. At 50 or more, ask about volume pricing.
Every academy includes
- Sales plays and role-plays with voiced buyers
- AI drafts plays from your content; your team reviews before anything is published
- Ramp plans and certifications
- Coaching and manager activity
- In your brand, with your own content library
Setup
$150 a month
Billed annually. No setup fee.
How setup works
- Day 1Send your materialUpload your decks, PDFs and talk tracks, invite your managers, and request your first plays.
- NextAI drafts, your team reviewsWe draft your first plays from your files with AI and release them to your team. Your team reviews every line and publishes them. With a guided launch, we edit them first.
- Once publishedReps practiceInvite your reps. Managers see who practiced and where the gaps are.
Your brand, your recordings
Reps sign in to your academy, with your logo and colors on every screen. A practice take stays on the rep's own device unless they choose to send it to a coach. AI drafts each play and ramp plan from your content, and nothing reaches your reps until someone on your team has reviewed it. With a guided launch, we edit every line first.
Questions we get
Anything else, book 30 minutes.
What is an interactive sales playbook?
Your sales playbook, made into something reps practice instead of read. Each play is a real situation from your deals: the buyer's line, what a good answer covers and a strong answer. Reps rehearse it out loud, it stays current when your pitch changes, and managers see who is ready.
What does Sales Academy cost?
$30 a rep a month, billed annually, from 5 reps. A seat is a rep assigned at least one ramp plan or play, counted once a quarter; owners, managers and editors are free. There is no setup fee: upload your content, request your first plays, and your team reviews and publishes what we draft from it with AI. If you'd rather we build it with you, a guided launch is $1,500 one time: we edit your first ramp plan and up to 12 plays, set up a certification for one role, run a kickoff with your managers and check in after 30 days. Teams of 50 or more can ask about volume pricing.
How long does setup take?
Upload your material and request your first plays. We draft them with AI and release them to your team, and you go live as soon as your team has reviewed and published them. With a guided launch, we edit your first ramp plan and plays first, and they arrive in about a week.
How much of our team's time does it take?
A few hours to start: sending your material and reviewing the first plays. A guided launch adds a kickoff call with your managers. After that, about 30 minutes a week for a manager to check activity and answer coaching requests. Your editors can change plays, content and ramp plans at any time. With a guided launch, we also review the plays with you every quarter and refresh the ones that need it. New plays or customer stories beyond that are quoted.
Is this AI role-play?
Not in the chatbot sense. The buyer's lines are spoken in natural AI voices, and the rep answers out loud, but no AI grades the answer. Reps grade themselves against a strong answer, and a named coach grades the takes they send. AI drafts plays from your material, and your team reviews every one before reps see it.
How does it fit with call recording and our enablement tools?
It is the readiness side of revenue enablement, and it sits beside the tools you already run. Call recording shows what happened on a call; Sales Academy is where reps practice the fix before the next one. Send us the call moments your managers flag, and we turn them into plays your reps rehearse out loud. Your decks and documents can stay where they live today: reps open them from Sales Academy, and every open is counted.
What size team is it for?
Any team with 5 or more reps, whether that is one sales team or several. Ramp plans are assigned by job role, so every new hire starts on the right one, and AI drafts the plays from your content, so it works just as well for a team with no dedicated enablement person. Larger teams can ask about volume pricing.
Does it connect to our other tools?
It runs in the browser with nothing to install. Reps sign in with a code sent to their work email. Coaching requests, certification sign-offs and finished ramp plans can post to your team's Slack channel or a shared mailbox, and managers get a weekly email on how the team practiced. Single sign-on is on our roadmap; tell us what your team uses when we talk.
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